Your Rowan was created in support by Rowan County, North Carolina. Your Rowan lives within the Rowan County brand family to maximize the county’s overall brand equity and serve as the lifestyle extension of the brand. Its purpose is to embody the values, aspirations, interests, attitudes, and culture of Rowan County and celebrate everything that it means to ‘be an original’. As Rowan County’s lifestyle brand, Your Rowan is a way for residents and visitors alike to connect with the overall messaging of Rowan County, share their stories, and be informed about the unique assets that make Rowan County a great place to live, learn, work, and play.



Learn more about Rowan County’s Community Branding